Such a time. Fortnite will show a new film
Now a lot is changing and the usual schemes for obtaining content are fading into the background. This is due to many factors. The main one was the pandemic of the new coronavirus, which prevents the organization of concerts and film screenings. But there is also a desire to show people something new and somehow attract a new audience. In search of such solutions, content producers sometimes offer something very unusual. For example, this summer Christopher Nolan is going to show one of his films in the game Fortnite. It is difficult to say who will benefit from this cooperation, but the situation is interesting.
Cinema at Fortnite
Christopher Nolan, in partnership with Epic Games, introduced the new Tenet trailer at Fortnite. This in itself should attract attention, as something unusual and has not yet become a standard phenomenon. After the event, Jeff Cayley announced that one of Nolan’s films will be aired in this game. Perhaps it can be called the most popular game in the world. At least among mobile gamers.
There is no official information about when the film will be shown in the game. It also does not say what kind of film it will be. However, a small hint of an early launch is the recording of Jeff Cayley, who organized the event. In this entry, he says, “This summer, Christopher Nolan will host a free full screening of one of his cult films at Fortnite this summer for all fans.”
The film will be.
According to Kaylee, the film will be aired in the summer and will be completely free for fans. It is likely that the film will be shown in the new Fortnite Party Royale mode. In this mode, players have no weapons. It is needed solely so that users can just have fun and relax in the familiar world, but without the need to constantly be on the alert and fight.
Fortnite is no stranger to collaborating with popular films, but this will be the first time a feature film has been broadcast in the game. Previously, the game collaborated with Star Wars to show players an exclusive Star Wars clip called Skywalker Rise. There were other activities in the game related to clips, films, and other games.
The film will not be exclusive to Fortnite. In addition, it will be shown in cinemas. So far, the premiere is scheduled for July 17, 2020, but in a pandemic, it is difficult to say that the term will not shift. Of course, cinemas work in some countries, but most likely the launch will take place only when it can be shown in the main markets.
Indirectly, this may lead to the fact that the premiere in Fortnite will also shift, but it’s too early to talk about it. Most likely, the caution and vagueness of statements are connected with the fact that it is not yet clear when the movie will be released on a widescreen. After that, it will be possible to talk about impressions in the game that do not bring money.
The question of who benefits from such collaboration is definitely not easy to answer. All due to the fact that it is beneficial to both, but to someone more (probably). On the one hand, Nolan, as I reasoned at the very beginning, promotes his film among a new audience, but this will not bring money that is important in terms of the production of new tapes. Yes, it will give excellent statistics on the number of views, but why all this …
Fortnite, on the other hand, is interested in such shows because she will be able to promote her game in this way. More people will go into it to watch a movie. Many will specifically join the game and in the future will remain in it. Thus, the company will increase its audience and, consequently, revenue. Great advertising comes out. Surely Epic Games paid for something.
How virtual reality replaces the real world
In general, against the background of what is happening, an interesting picture looms. There were many cases in cinema and books when people fell into computer reality and got stuck in it. So it was in one of the films “Spy Kids”, as well as in the film “First Player Get Ready”. It turns out that what is shown in these films is not fantastic. Now everything is going to ensure that people really go into virtual reality, and the companies that are engaged in the development and promotion of these worlds create the conditions under which a person wants to plunge into reality again and again and look at the world from it. And then, in general, replace her with the real world.
A shot from the movie “First Player Get Ready.”
Many present this as the plot of some kind of gloomy dystopia, but on the whole, there is something to it. Unless we talk about those who believe that our world already has a computer simulation. In general, I like the idea and it seems cool when computer reality creates a kind of world in which it is pleasantly located. This allows you to switch to something and relax. The main thing is not to go too deep into it, otherwise, problems may begin. But here, as with any other thing – the main thing is to know the measure and everything will be fine. In the end, hot pepper gives food a pleasant taste, but eating it with spoons is still an undertaking.